新市古镇位于浙江省德清县，距今已有数千年历史。千百年来居民临河而建，傍桥而市，形成典型的江南风情，作为浙北地区大运河侧的重要商埠，自古繁华，民风质朴，人才辈出，人文胜迹众多。
导视设计依托“白墙灰瓦，小桥流水”的地方特色，从建筑结构中提取色彩与造型特点，将新市的古韵以现代质朴的镂空辅助图形的方式呈现，多层的设计，增加了层次感，内敛简洁，使导视系统融于古镇环境。

Ancient xinshi town is located in deqing county, zhejiang province, with a history of thousands of years. For thousands of years, the residents built along the river, along the bridge and the city, forming a typical style of the south of the Yangtze river, as an important commercial port on the side of the grand canal in the north of zhejiang province, since ancient times prosperous, simple folk customs, a large number of talents, numerous cultural sites.
Relying on the local characteristics of "white walls and grey tiles, small bridge and flowing water", the guide design extracts the color and modeling features from the architectural structure, presents the ancient charm of the new city in the form of modern plain hollow out auxiliary graphics, and the multi-layer design increases the sense of hierarchy, and makes the guide system integrate into the environment of the ancient town.