开福万达广场位于湖南省长沙市开福区，总建筑面积逾100万平方米，是长沙市级的大型商业和地标中心。基于项目庞大的体量与纷繁的业态，在设置不同层级导示系统的基础上，对每一类的标识进行创新规划。室外导示系统方面，结合项目超高层时尚玻璃幕墙的建筑特征，采用与立面呼应的建筑造型底纹；室内导示系统方面，不同区域的标识与电子屏、大型展示栏等功能结合，有效导引消费者购物消费的同时，让整个导示系统与室内外环境有效融合。

Kaifu Wanda Plaza is located in the province of Changsha Kaifu District of Hunan City, a total construction area of over 1 million square meters, is a large commercial and municipal Changsha landmark center. Based on the huge volume of the project and the complexity of the format, in the setting of different levels of guidance system based on the identification of each class of innovative planning. The outdoor guide system, combined with the characteristics of high-rise building projects are glass curtain wall, the building shape and facade shading echo; indoor guide system, different regions of the identification and display of large electronic screen, bar function combination, effectively guide consumers shopping consumption at the same time, let the whole guide effective fusion system and indoor display external environment.