京东作为中国目前最大的自营类电商企业，全球前十大互联网公司。其总部基地的导示系统规划，在体现企业锐意进取特质的同时，也侧重功能分区的导示指引与大型企业严谨规则的体现。经过与客户的充分沟通，在导示系统的色彩上，我们选用红色作为基调颜色，配合香槟金的组合运用，在标识信息突出醒目的基础上，体现企业不断超越的激情，营造浓郁的企业文化氛围。

Jingdong as China's largest self class electricity supplier companies, the world's top ten Internet Co. The headquarters of the headquarters of the pilot system planning, in the embodiment of the enterprise to forge ahead with the characteristics, but also focus on functional zoning guidelines and the implementation of strict rules of large enterprises.After full communication with customers, in the guide system of color, we use red as the basic color, with the combination of champagne gold, based on identification information is prominent, manifests the enterprise constantly beyond the passion, creating a strong corporate culture atmosphere.