兰亭，地处绍兴城西南14公里的兰渚山下，是东晋著名书法家，书圣王羲之的园林住所，是一座晋代园林,一直因书法名作《兰亭集序》而名闻海内外；近十几年中，因“兰亭书法节”的持续举办而声名更盛。
为契合书法圣地这一核心内容，在设计上，我们采用质朴的风格，融入书法笔墨纸砚的元素，进行视觉传达设计。整体设计符合中国特色风格，重点考虑与现场环境的高度匹配，在造型、材质、色彩、排版、人体工程学尺寸等全面综合考虑，助力打造中国第一兰亭书法圣地景区形象。

Orchid Pavilion, located at the foot of Lanzhu mountain, 14 kilometers southwest of Shaoxing City, is the garden residence of wang Xizhi, the famous calligrapher of the Eastern Jin Dynasty. It is a Garden of the Jin Dynasty. It has been famous at home and abroad for the famous calligraphy "Lanting Collection Preface". In the past ten years, because of the "Lanting Calligraphy Festival" continued to hold more famous.
In order to fit the core content of calligraphy holy land, in the design, we adopt a plain style and integrate the elements of calligraphy brush, ink, paper and inkstone to carry out the visual communication design. The overall design is in line with the style of Chinese characteristics, focusing on the height of matching with the scene environment, in the shape, material, color, layout, ergonomic size and other comprehensive consideration, to help create the image of China's first Lanting calligraphy holy land.