皋亭山景区位于杭州老城区东北部，项目规划总面积约5.1平方公里，是杭州北部旅游的核心区。标识设计主要采用简约型现代设计手法，以江南婉约派为创意原点，设计提炼中充分考虑皋亭山的特性“山形”“河流”“桃花” “亭子”，展现出景区的活力，让游客在看导视的同时还能感受到导视的艺术魅力。色调上如同灯光般的暖色调，部分标牌造型贴近灯塔和古灯具造型，并在此基础上，进行景区特色的提取与融合。

Gaoting Mountain Scenic Area is located in the northeast of Hangzhou Old City. The total planned area of the project is about 5.1 square kilometers. It is the core area of tourism in northern Hangzhou. The guide design mainly adopts a simple modern design technique. Taking the Jiangnan Yueyue School as the origin of creativity, the design and extraction fully takes into account the characteristics of the Gaoting Mountain, "Yamagata", "River", "Peach Blossom" and "Pavilion", demonstrating the vitality of the scenic spot. The tourist can also feel the artistic charm of the visual guide while watching the visual guide. The colors are like warm colors like lights. Some signs are close to the lighthouse and ancient lamps. On this basis, the characteristics of the scenic spot are extracted and merged.