杭州是中国的城市名片,景区是城市形象的落脚点之一,西湖、 京杭运河·杭州景区是杭州的代表。原有京杭运河杭州景区整体标识基础形态很正气、色彩搭配也十分符合景区需求。随着时代的进步与城市的发展,整个形象需要提升。为响应国家领导主席对外友好政策的思想,京杭运河杭州景区标识提升的重点在于:体现我国对待外国友人是亲切的、友好的形象理念。

Hangzhou is one of China's urban business card, the scenic spot is one of the essences of the image of the city, the west lake, hangzhou, hangzhou canal scenic area is representative of hangzhou. Original hangzhou canal scenic area overall identification basis form very upright, colour collocation also is very can meet the demand of the scenic spot. With the progress of era and the development of the city, to improve the whole image. In response to a country for friendship with foreign policy, chairman of the leadership of the thought, the grand canal in hangzhou area identity ascension will focus on: reflect our country treat foreign friends are kind and friendly image.