莫干·庾街坐落于莫干山国际旅游度假区内，莫干山被誉为“中国民宿发源地”，庾街则是“未来生活方式示范目的地”。
本案围绕“快乐旅行”设计主题，在尊重庾街的原生态基础，结合“艺术+商业综合体”的消费场景，标识以极简主义的设计语言和拟人化图标的创新手法，通过灵动的人物符号让到访者与自我链接，感受旅途出逃带来的洒脱肆意，开心之余更是重拾对未来探索的勇气！互动性的标识设计不仅提升了街区的趣味性，更让游客在游玩中疗愈心灵，在休闲时光中重塑生命的张力。

MOGAN YUJIE is situated inside the Mogan Mountain International Tourism Resort. Mogan Mountain is recognized as "the birthplace of China's B&B (Bed and Breakfast) culture", while YUJIE stands as "a pioneering destination for future lifestyles."
Centered around the design theme of "Joyful Travel," this project respects YUJIE's original ecological foundation while integrating consumption scenarios of an "art + commercial complex." The signage system adopts minimalist design language and innovative enthropomorphic icons, using dynamic character symbols to connect visitors with their inner selves. In this situation, they can experience the unrestrained freedom of travel escapades, and rediscover the courage to explore the future amidst moments of delight. The interactive signage design not only enhances the district's playfulness but also allows visitors to heal their minds through immersive experiences and revitalize life's vitality during leisurely moments.