东海半边山旅游度假区，地势平坦，砂质细腻；面朝大海，春暖花开；是自然馈赠的天然休闲胜地。东海之滨，麒麟半岛，一半是山，一半是海。静享山海之间的养生度假，体验远离尘嚣的滨海休闲。得天独厚的自然滨海，尽情地舒展肢体与内心，一吸一呼，吐旧纳新，感受东海之滨独特的待客之道。标识设计以半边山的首字母为出发点，赋于“美好（Beautiful）、最好(Best)、心灵(Soul)”的理念，造型上以“爱”为主题展开设计，在最美好的海滨半边山，让心灵来一次旅行。

Nestled on the Qilin Peninsula along the East China Sea, this destination seamlessly blends mountain and ocean landscapes. With its flat terrain and velvety sands, it faces the sea amid spring blossoms — a natural sanctuary gifted by the coast. Here, embrace a wellness retreat between land and waves, immersing in serene coastal leisure far from urban bustle. In this privileged seaside haven, stretch your body and soul freely. With each breath, rejuvenate your senses and experience the East Sea's distinctive hospitality. The logo, inspired by the initials of "Banbianshan", embodies the philosophy of "Beautiful, Best, Soul" through a "Love"-themed design. At this extraordinary coastal gem, let your spirit embark on a transformative journey.